When it comes to choosing a Realtor, you have lots of choices. It’s that way in most service businesses. Joy Carter didn’t even know what a realtor was until she became one. She achieved her real estate license after her parents were taken advantage of by a realtor and lost a lot of money, due to bad advice. Rather than be bitter, because she was, Joy knew that she could not make a difference if she wasn’t in the profession. This became her ultimate, ‘WHY”!…to prove that Realtors are “Good, Honest, Caring People”.
Joy had no idea at the time that her passion would lead her to form a real estate team. The Great Florida Homes Team, as it came to be known, is now recognized in the top 1% in the nation for production. REAL ESTATE IS ABOUT YOU! What is important to you in a place to call HOME? The Team’s business grew to more than Joy could manage by herself and she needed assistance. Julie Mello was the Team’s first hire and has now been with the Team for 25 years, as their Administrator. Next, Joy pleaded with her younger brother, Jeff Booker, to join the Team as their masterful negotiator. Jeff was previously a real estate instructor and trainer on the Multiple Listing system. Then Joy and Jeff’s Mom took over the bookkeeping. Lastly, Joy’s oldest daughter, Tara Carter, joined the Team in topping off the Team’s concierge service.
As they grew, Joy joined an elite group of professionals that consists of less than 5% of the real estate industry. Team members are constantly improving their skill sets in order to stay ahead of an always changing real estate market. Buyers and Sellers are looking for Realtors who are well versed in the latest technologies of the industry, as well as Luxury Homes, first time home buyer opportunities, home staging and negotiations that will benefit them. Regardless, if a client needs 2 days or 2 years to find the perfect home, the Great Florida Homes Team will follow through until their real estate needs are served and satisfied.
The Great Florida Homes Team specializes in Broward and Palm Beach Counties.
Joy enjoys her participation in bringing the Arts to Coral Springs, in the Annual Festival. In dedication to lives lost in the tragic violence at the MSD school in Parkland, Joy joined the memorial committee to honor the 17 lives tragically taken. In service to her home community, Joy was elected to represent the residents as a Coral Springs City Commissioner, where she also served as the Vice Mayor and Mayor. She was also appointed as a representative for the Broward League of Cities and Board Member to the Florida League of Cities, where a larger platform is available to be the voice for County and State residents.
For FUN, Joy enjoys Pickleball, Golf and can even make a claim to a “Hole in One”!
Although each Team member loves their community volunteer work, it is real estate sales that is their passion! When you are ready to talk or get more details, call or text and The Great Florida Homes Team will be there to help you enjoy a happy and satisfying real estate experience. 954-695-7653 (SOLD)
He should have been a mediator. Jeff is amazing at keeping all parties of the transaction focused and happy to make sure everyone benefits in the end. Licensed since 1989, he is dedicated to making his clients get what they want. Married and a proud father of one daughter; Jeff’s passions are water sports, trail biking and ANYTHING that involves his family.
She is “Eagle Eye, Detective Mello”! Julie is unbelievable with details and very proactive with streamlining processes! Charismatic and caring, Julie takes care of the team’s many needs. Julie has been active in real estate for over 30 years, working with the Great Florida Homes Team for almost 20 years. She loves helping clients with all their real estate needs. Originally from Hungary, she speaks the language fluently. Clients really enjoy her wit.
With years of real estate experience starting with a family business in home rehabilitation (New Orleans after Hurricane Katrina). Tara’s background in hospitality management, marketing, and VIP directing for a large operation in Fort Lauderdale brings a vast knowledge of the new construction market for Fort Lauderdale. Outgoing, professional, and passionate about helping others best describes Tara. She sees herself as a “Match Maker”, introducing people to homes they fall in love with and then she becomes their “Wedding Planner” and connector. As long as she can help you reach your goals – from painting a room, building an addition, or investing in a future home. #TaraSellsFLHomes
Persistence is the key in attaining your goals, and it never happens on the first try. That’s why it’s important to know what you want to achieve and make the commitment to do whatever it takes to fulfill that goal.
James most passionate goal is being tenacious in providing exceptional service with the highest integrity to all his clients, treating them the way he would want to be treated with a focus on being authentic, honest, and genuine.
He is often viewed as the “go-to person” for friends, family, and clients. There is lots of pride in the ability to be able to be that person. James values the trust people put in him. When you are looking for an attentive, detail-oriented, and dedicated real estate agent to help you buy or sell your next luxury home, James is your phone call to help you achieve your goals.
Great Florida Homes is your #1 real estate solution and resource in South Florida. Focusing on customer-driven service with a satisfaction guarantee, you can be sure that there’s nobody better to help you with your real estate needs.
Our Great Florida Homes Team – led by sister and brother team Joy Carter and Jeff Booker, plus Joy’s daughter Tara Carter – has more than 35 years of real estate experience serving the South Florida area. The team consists of qualified market experts, listing agents, and other real estate experts that allow Great Florida Homes to provide high-quality real estate services to our clients. Our industry experience has also allowed us to provide referrals to other industry experts in the legal and construction world to ensure your buying or selling process is expertly handled and as smooth as possible.
Our goal is to be your one-stop-shop for all things real estate in the South Florida area. In addition to our real estate services that include coordinating with buyers/sellers, coordinating with every party involved in a transaction, and providing references for additional real estate services, we also offer the following to our clients – free of charge!
Not sure what your budget can buy you in Coral Springs, Parkland, or Ft. Lauderdale? Our home searching tool makes it easy for you to sort through properties in your price range, desired neighborhood, or with your specific wish list for bedrooms and bathrooms. Simply enter the parameters for your search on the form and you’ll receive a list of properties that fit.
Just want to take a look around? We’ve also got featured listings on the website to give you an idea of what South Florida has to offer.
Whether you’re planning to sell your home or are just curious what it would be worth on the market, our free market analysis will give you a customized estimate after you answer a few questions. Just provide your address and home’s specifications and we’ll be in touch with an estimate. Plus, if you decide to sell you’re already in touch with the best real estate team in South Florida.
South Florida is a unique atmosphere filled with culture, activities, shopping, and nightlife. If you’re not from here, you may not know just what our region has to offer. Luckily for you, we’ve got years of experience working in the area, so we know the best places to live, the best places to go, and a collection of things to do. Whether you’re a young family looking for adventure or a retiree looking to enjoy your retirement, we can get you into your dream environment.
What sets our team apart is our commitment to integrity, loyalty, and professionalism. We treat every client like our own family, offering only the best recommendations, referrals, and advice that we can provide. No matter your budget, we can make sure that your real estate experience is second to none.
Ready to get started? Give us a call at 954-695-7653 to talk to one of our team members or fill out our contact form and we’ll be in touch ASAP!
We are your South Florida Real Estate resource! Looking for a trusted vendor to work on your home? Questions about the real estate process? Our team can help! We offer seller incentives! We don't just LIST homes, WE SELL THEM!
3301 N University Dr
Coral Springs, FL 33065
2419 E Commercial Blvd
Fort Lauderdale, FL 33308
Licensed in Florida
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